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Cash or control? Ways to finance growth in your business

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Cash or control? Ways to finance growth in your business

Posted by Vlerick Business School
on Feb 8, 2018
in Entrepreneurship

To grow, you need resources. But where those resources come from could dictate your future relationship with your own company. Investment rarely comes without strings attached, so you need to think strategically before you go after the money.

This article is part of a complete white paper on entrepreneurship which you can download here

How would you feel, for example, if your investors wanted you to hire a professional CEO, because your skills are more suited to the start-up phase than the growth phase? When you’re raising funds, you’ll clearly need to understand how much you need and by when. In addition, you may want to keep these questions in mind:

1. Do you really need the money right now? Or could you bootstrap your venture for now?
2. If you do need the money, now what type of investor do you want to target?
3. How will you be able to generate returns for them?
4. Are you willing to accept the responsibilities that come with investments? Are you willing to accept the risks?


Founders’ choices are straightforward: do you want to be rich or king? Few have been both.



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