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Co-creation brings us closer to our customers

Co-creation brings us closer to our customers

Posted by Vlerick Business School
on Apr 23, 2019
in Executive Education

At Vlerick, we pride ourselves on our portfolio of insightful, relevant and practical programmes. Our expert faculty and in-depth research keep us ahead of the curve – and we continually review and refine our programmes to make sure they deliver exactly what our participants are looking for.

But we also know that two heads are better than one. And that when you get diverse minds around a table, you get more creative ideas.

So when it was time for us to start developing our next wave of programmes, we decided to get our alumni involved. Because who better to collaborate with on programme design than people who have already been on the Vlerick journey?

3Bringing a team together

We scheduled a co-creation workshop with a clear objective – to come up with interesting and relevant ideas for new programmes. We invited alumni who work in, and are passionate about, many different subjects – and asked them to bring ideas, experiences and suggestions to the table.

And we weren’t disappointed! Everyone shared insights we hadn’t considered before, took part in discussions and offered unique perspectives on the challenges and opportunities facing today’s professionals. We came away with some truly innovative ideas for programmes that will keep Vlerick participants at the cutting-edge of their fields.


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Here’s what our participants thought…

Brilliant initiative and a great experience for the participants. Thanks for the invite Vlerick! 

Nasreen Vanden Berghe, HR Business Partner, OZ

Glad to co-create and looking forward to the results!

Oliver Regidor, Digital Transformation Program Manager, Argenta

Great to be able to count on so much enthusiasm from our customers, alumni and our network at large!

Lyuba Byessonova, Product Manager Digital Transformation, Vlerick

It was a truly inspiring afternoon – a big thank you to all of our alumni and experts in the field who took time out to join us.

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