On 16 May, Harley Lovegrove gave an inspiring lecture on ‘Looking East’. The lecture focused on finding ‘your North’, your direction in life. Ella Remmerie and Pieter-Jan De Mulder, Masters in General Management students had the opportunity to attend this inspiring lecture.
In this interview, Professor Brecht Cardoen, PhD, Academic Director of the DBA programme, shared with us the unique features and benefits of pursuing this highest academic degree in business administration.
A series of three articles will explain how to write a good business plan. In this first article we will focus on what business plans are and why you need one. The second article will focus on the characteristics of a good business plan. And in the third one, finally, we will discuss the sections to go in it – and what should go into each one… You’ve identified a new business opportunity – and you’re pretty excited about it. But before you start trying to make it a reality, you need to make sure it’s viable. That’s where a business plan comes in.
This is the second article in a series of two. Whereas the first article focusses on what business plans are and why you need one, this second article elaborates on the characteristics of a good business plan. And in the third one, finally, we will discuss the sections to go in it – and what should go into each one… A business plan isn’t just a document for you. It’s the way you’ll showcase your idea to investors and other stakeholders. So make it specific to the opportunity, and tailor it to your company. No two business plans are the same. But there is best practice you can follow. Good business plans generally share these five characteristics…