Go online and google “how to pitch an idea?” − and you’ll find thousands of blog posts on the matter. This shouldn’t be surprising, given that pitching is a relevant skill in any setting where you are trying to close a deal with another person − whether it’s a deal to get money, to get time to work on your project, or even to convince others to join your project (e.g., future employees).
Back in 1972, Larry Greiner observed that as companies grow, they hit a number of walls. With each wall they hit, they experience a crisis that they need to resolve.
To grow, you need resources. But where those resources come from could dictate your future relationship with your own company. Investment rarely comes without strings attached, so you need to think strategically before you go after the money.