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Vlerick Blog

“The programme gave me the solution to the biggest problem I was wrestling with”

Johan Van Meenen was initially sceptical about enrolling on a management programme at Vlerick. Not because he’d already learnt everything there was to know, but because previous courses had taught him too little. Nevertheless he enrolled at Vlerick for the SME Excellence programme. But could this programme fulfil his expectations? 

“I knew the programme was going to be intensive. What surprised me was how much it changes you.”

Dominique Van Den Putte is the owner of the chocolatier and confectioner, Duva Cerisettes & Chocolates. The company produces high-quality chocolate specialities for a niche market. In the past few years, the firm has put considerable effort into process optimisation, leading to rapid growth. This proved to be a turning point. The head of the company now felt that a more strategic perspective was needed, which is why she signed up for Vlerick’s SME Excellence Programme.

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